In recent times, Spotware’s cTrader has been persevering with to develop its consumer base quickly. The corporate’s dealer first method has been on the centre of a profitable product.
The agency’s CEO Alexander Shulman shared with Finance Magnates a number of the upcoming plans for the corporate and his views on the present state of the buying and selling business.
Shulman began with Spotware’s objectives for 2019. With the maturity of the business, the mission of know-how suppliers is to offer customers with much more data. The core concern on the heart of the brand new laws in Europe has opened the doorways to new functionalities that ought to allow dealer end-clients to make higher buying and selling choices.
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“That’s the reason we’ll focus loads on delivering information and instruments for basic and technical evaluation throughout all units,” Shulman defined.
Spotware’s plan is to ship extra basic evaluation options reminiscent of an financial calendar, symbol-focused market information, and sentiment information.
Multi-Display screen Performance
Transitioning into a brand new part, Spotware is planning to make cTrader extra handy for the big range shoppers which are utilizing the platform. The agency plans to begin with a brand new a number of display screen performance for charts and add extra instruments and choices for line research.
One other essential space of focus for the corporate are sign suppliers and the ever-growing significance of cellular.
“In 2018, it was recorded that 52.2% of all web site visitors worldwide was generated by means of cellphones. That’s the reason it’s turning into increasingly essential to offer customers with a handy on-the-go answer to commerce anyplace anytime,” Shulman mentioned.
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Spotware’s CEO thinks that cTrader Cell completely responds to web utilization traits. “Presently, we’re engaged on together with cTrader Copy, the revolutionary funding platform, and a replica buying and selling service of cTrader, within the app as nicely. Enchancment of line research instruments on cellular can be deliberate for this yr, consistent with our technique,” elaborated Shulman.
Spotware has developed its buying and selling platform whereas having the dealer in thoughts. In distinction to many proprietary dealer platforms and a few third social gathering options targeted on serving to the dealer capitalize on consumer buying and selling volumes, cTrader places the end-user first.
These days, the method is beginning to repay for Spotware are brokers are slowly realizing that the limitless churn and burn method is unsustainable. “Although we’re a B2B firm, our focus was at all times on merchants. And if you consider it, it makes an ideal sense. Merchants are the precise customers of the platform, so naturally, our objective is to offer them with a platform that displays their wants,” Shulman shared.
“cTrader was constructed with transparency in thoughts making certain honest buying and selling situations and defending merchants from any type of manipulations. For instance, cTrader doesn’t enable any plugins or algorithms to run on brokers’ servers which might trigger delays and worth alterations. Total, cTrader platform is very responsive and extremely quick with execution velocity and different order filling particulars being seen for merchants per every deal,” defined Shulman.
Third Era and Past
The corporate’s method to retooling the buying and selling platform to incorporate all of its subcomponents was a vital step for Spotware in 2018. The third technology of the software program additionally offered a much-needed enhance to the net model of the software program.
“For brokers, the all-inclusive idea is without doubt one of the key components when selecting a buying and selling platform. Often, the platform software program comes by itself, however the core cTrader suite consists of additionally deployment, internet hosting and ongoing technical help by Spotware. Inside our partnership with a well-known prime brokerage, we additionally supply an All-in-One Dealer Resolution that mixes each, the cTrader platform and deep liquidity,” Shulman mentioned.
In Shulman’s view, the spotlight of the yr for the corporate was the launch of cTrader Copy, the brand new copy buying and selling service of cTrader. It combines the benefits of each copy buying and selling and PAMM.
“Additionally, in 2018, we began rolling out to brokers a brand new cTrader Cell software. It was developed from scratch and is now obtainable on Google Play and App Retailer. The brand new app is gorgeous and fashionable, easy to make use of and extremely quick, which is essential particularly when utilizing charts. It additionally incorporates buying and selling occasions and cloud push notifications, reminiscent of worth alerts and customized margin calls,“ elaborated Shulman on the milestones for 2018.
The corporate is actively persevering with its work to ship a trader-centric product to end-users. Within the meantime, brokers, who’re providing the answer are having access to a group of merchants that now clocks over one million.