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Rakuten Reveals Sponsorship of Soccer Star Lukas Podolski

Rakuten Inc., the mum or dad firm of Rakuten Securities, one of many largest FX brokers in Japan, has introduced yet one more sports activities sponsorship. This Tuesday, the agency revealed a four-year partnership with soccer star Lukas Podolski.

Podolski is a German-native who’s presently taking part in for Vissel Kobe, a Japanese skilled soccer membership presently taking part in within the high skilled soccer league in Japan. He beforehand performed for the German nationwide staff as a ahead and helped drive the staff to win the 2014 FIFA World Cup.

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Beneath the sponsorship, Podolski will develop into a World Model Ambassador for the e-commerce firm. In keeping with the assertion launched at the moment, the partnership will cowl a number of avenues, together with e-commerce, unique content material, Viber integration, supporting Podolski’s charity work in Germany and extra.

Collectively, the Japanese agency and Podolski will collaborate to ship various merchandise for soccer gamers and followers within the digital world, the assertion says. These merchandise will likely be launched within the coming months, beginning off with Rakuten opening a “Strassenkicker” (Podolski’s streetwear style label) on-line store on its German market.

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Nikkei Inc the CEO of Rakuten Inc.Mickey Mikitani
Supply: Nikkei Inc.

Commenting on the sponsorship, Rakuten, Inc. founder and CEO Mickey Mikitani mentioned: “Lukas actually initiated the transformation of Japanese soccer. Because of him and his braveness to maneuver to Japan, many high soccer gamers have already adopted his lead. We’re very grateful for his courageous resolution and ongoing dedication at Vissel Kobe.”

Lukas Podolski a German football player based in JapanLukas Podolski
Supply: Rakuten, Inc.

The partnership between the Japanese web big and Podolski was first introduced on January 13, 2019, in Gummersbach, Germany on the “Schauinsland-Reisen Cup 2019 – Kicking for a very good trigger” occasion.

“The partnership with Rakuten means lots to me as a result of it connects my soccer nation of Japan with my dwelling nation, Germany,” added Podolski.

Rakuten indicators NBA champion Stephen Curry

The announcement from Rakuten comes simply a few weeks after the corporate introduced that it has signed three-time NBA champion Stephen Curry as its model ambassador. As Finance Magnates reported, with this multi-year settlement the e-commerce agency is aiming to tighten its grip on branding and sports activities advertising in america.


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