Retail dealer FxPro introduced the launch of a brand new web site this Wednesday. A web page explaining the brand new design suggests the change is a part of a wider rebranding effort on the a part of the corporate.
“This isn’t only a new web site,” mentioned Ilya Holeu, the dealer’s Chief Advertising Officer. “It’s a new, refined model id that embodies our core values as a enterprise. We love what we do, and we would like that to talk out.”
Be a part of the iFX EXPO Asia and uncover your gateway to the Asian Markets
In response to an announcement launched by FxPro, the brand new web site has taken a number of months to develop.
The dealer claims that the brand new web site permits for a extra intuitive person expertise when shoppers, or potential shoppers, flick through it.
A fast scan of the positioning exhibits that the dealer has made some clear efforts to painting itself as supplying a high-end buying and selling expertise, and as an organization able to simplifying advanced buying and selling processes in order that they’re extra understandable to retail merchants.
Get Prepared for Cryptocurrency Market VolatilityGo to article >>
It’s also very a lot customer-oriented. By that, I imply that the positioning emphasises FxPro’s customer-first strategy but additionally highlights alternatives to be part of some kind of wider, buying and selling group.
FxPro – extra open
From this creator’s perspective that looks as if a intelligent and extra refined technique when in comparison with the advertising efforts undertaken by different brokers.
Even when the dealer isn’t any extra open than it was beforehand, the brand new web site nonetheless conveys a way of openness to a person. That’s greater than might be mentioned for different brokers, lots of whom function websites which are extraordinarily opaque and supply no clear indication as to who is working them.
Within the wake of the European Securities and Markets Authority’s latest product intervention measures, taking such an strategy is sensible.
Brokers, now forbidden from attractive merchants with get-rich-quick guarantees, have to take a extra client-friendly strategy if they’re to proceed to draw and keep a stable base of consumers. FxPro could have taken the lead on this entrance however don’t be stunned if we see extra brokers altering their advertising methods within the close to future.